The Billboard

Inspired by Habakkuk 2:2, The Billboard© delivers a fast-paced, hilarious look at a gruff marketing exec determined to get the word out—before even naming the product! Billy Bob Brentworth doesn’t have time for branding fluff. He’s got vision, and he's running with it—straight to the biggest, brightest billboard in town.

With a lovable cast of quirky characters (including a hyper-finance rep and an overly helpful assistant), this comedy unpacks what it means to make the message plain and bold—so people can truly run with it. Whether you’re launching a new ministry or just need a fun reminder of God's call to clarity, The Billboard© hits the mark.

Cast: 6 m or f

• Billy Bob – middle age or older, gruff, to the point
• Albert – Billy Bob’s assistant, a little too helpful and nice to Billy Bob
• 3 or more in the crowd, (all who speak).
  • The finance person, (Person #3), should be a little “spinny” . . OK, spinnier

Bible Reference: Habakkuk 2:2

Set: standard

Sound: wireless mics if available

Song: none

Lighting: standard

SFX: none

Props: none

Costumes: standard

Special Instructions: none

Time: 4

Sample script:

[Scene opens with several employees gathered, chatting casually. Billy Bob enters with his aide, Albert. The group settles as Albert steps forward to address them.]

Albert:
Good morning. Thanks for coming out for this early morning marketing meeting. As you are aware, our CEO, Billy Bob Brentworth, has been burning the candle at both ends, setting out plans for launching our new product line, which up until now has been known only by the code name “HUSH.”

Well, as Billy Bob will be telling you, HUSH won’t be “hushed” any longer! And so, with no further ado, let’s put our hands together to welcome our leader, Mr. Billy Bob Brentworth!

[Everyone applauds loudly as Billy Bob steps forward confidently.]

Billy Bob:
Right you are, Albert. OK, guys, listen up! Ya’ll have been waitin’ for my new product launch. Well, I’m here an’ I’m launchin’, flat out! This here new product, HUSH, biggest thing I ever did come up with!

This here’s somethin’ every man, woman, and kid’s gonna want to get all the dope on!

Person #1:
I’m surprised that you’re talking about getting the word out on this new product when we still haven’t given the product a name—other than “HUSH”—and that’s sure no name to fly with!

Billy Bob:
And that’s what makes Billy Bob Brentworth different from all the other guys! Most guys, they worry about catchy little names, jingos, that sorta thing. Don’t git me wrong, things like that, they got their place.

But first—figger out how you’re gonna git the message out! That there’s number 1, hear me?

I’m gonna git a buncha guys goin’ on the name, ‘n stuff; they’ll git back to me in their own good time. But first, gettin’ out the message, so’s it kin be seen, so’s it kin be listened to! That’s numero uno!

Person #2:
I see your point, BB, but have you done any thinking about the color scheme for HUSH? Or packaging?

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